Cover image for The new strategic brand management : creating and sustaining brand equity long term
Title:
The new strategic brand management : creating and sustaining brand equity long term
Author:
Kapferer, Jean-Noel
ISBN:
9780749442835
Personal Author:
Kapferer, Jean-Noel
Publication Information:
London : Kogan Page, 2004
Physical Description:
xiv, 497 p. ; 25 cm
General Note:
Includes index
Subject Term:
Brand name products - Management