Title:
Marketing
Author:
Kerin, Roger A.
Berkowitz, Eric N.
Hartley, Steven W.
ISBN:
9780072410754
Personal Author:
Edition:
7th
Publication Information:
Boston McGraw Hill 2003
Physical Description:
xliii, 741 p. ; 28 cm.
General Note:
Includes bibliographical references and index
Subject Term:
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292004213490 | Adult Reference | (R)658.5/KER | Searching... |