Cover image for The gamification revolution : how leaders leverage game mechanics to crush the competition
Title:
The gamification revolution : how leaders leverage game mechanics to crush the competition
Author:
Zichermann, Gabe, 1974-

Linder, Joselin
ISBN:
9780071808316
Personal Author:
Zichermann, Gabe, 1974-
Publication Information:
New York : McGraw-Hill, [2013].
Physical Description:
xviii, 232 p. : ill. ; 23 cm
General Note:
Includes index.
Subject Term:
Social media -- Marketing

Internet games -- Psychological aspects

Customer loyalty.
Added Author:
Linder, Joselin