Marketing research : an applied approach

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Title:

Includes bibliographical references and indexes.

Author:

Malhotra, Naresh K.

Birks, David F

Wills, Peter

ISBN:

9780273725855

Personal Author:

Publication Information:

Harlow, England : Pearson, 2012.

Physical Description:

xxiii, 1037 pages : illustrations (black and white, and colour) ; 27 cm

Series:

Includes bibliographical references and indexes.

Subject Term:

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