Title:
Creating a successful marketing strategy for your small new business
Author:
Stasch, Stanley F.
ISBN:
9780313382468
Personal Author:
Publication Information:
Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010.
Physical Description:
xi, 225 p. : ill. ; 25 cm.
Contents:
Poor marketing strategies cause new business failures -- Screening condition I: do you have a complete marketing strategy? Do the elements of your marketing strategy create synergy? -- Screening condition II: do you use marketing elements that can cause significant time delays in the execution of your marketing strategy? -- Screening condition III: is your marketing strategy compatible with a small marketing budget? -- Screening condition IV: will your marketing strategy be capable of defending itself against strong counterattacks by well-established competitors? -- Make certain your marketing strategy will have a good chance of being successful.
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
---|---|---|---|---|
Searching... | 39292004213077 | Adult Bussiness & Economic (openshelf) | 658.802/STA | Searching... |