Six sigma for marketing processes : an overview for marketing executives, leaders, and managers

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Title:

Author:

Creveling, Clyde M.

Hambleton, Lynne

McCarthy, Burke

ISBN:

9780131990081

Personal Author:

Publication Information:

Upper Saddle River, NJ : Prentice Hall , 2006.

Physical Description:

xxvii, 269 p. ; 23 cm.

General Note:

Includes index.

Subject Term:

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