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Cover image for Humanizing big data : : marketing at the meeting of data, social science and consumer insight
Humanizing big data : : marketing at the meeting of data, social science and consumer insight
Strong, Colin (Business writer)
2015
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9780749472115
Excerpt: 
Humanizing big data : : marketing at the meeting of data, social science and consumer insight /
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Cover image for Customer analytics for dummies
Customer analytics for dummies
Sauro, Jeff
2015
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9781118937594
Excerpt: 
Customer relations -- Evaluation -- Data processing
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Cover image for The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
Glass, Russell, 1976- author Callahan, Sean (Economist), author
2015
Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9781118889800
Excerpt: 
Marketing - Data processing
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Cover image for Marketing analytics : a practitioner's guide to marketing analytics and research methods
Marketing analytics : a practitioner's guide to marketing analytics and research methods
Charan, Ashok
2015
Perpustakaan Kuala Lumpur
ISBN 
9789814678575
Excerpt: 
Marketing research - Data processing
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