Cover image for Tactical transparency : hoe leaders can leverage social media to maximize value and build their brand
Title:
Tactical transparency : hoe leaders can leverage social media to maximize value and build their brand
Author:
Holtz, Shel

Havens, John C.
ISBN:
9780470293706
Personal Author:
Holtz, Shel
Publication Information:
San Francisco : Jossey-Bass, c2009.
Physical Description:
xiv, 297 p. ; 24 cm.
Subject Term:
Customers relations -- management

Social media

Interactive marketing

Business communication -- blogs

Internet marketing -- management
Added Author:
Havens, John C.