Cover image for Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Title:
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
ISBN:
9780071638029
Publication Information:
New York : McGraw Hill, c2010.
Physical Description:
xiii, 238 p. ; 24 cm.
Subject Term:
Interactive marketing

Direct marketing

Branding (Marketing)