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Cover image for Unconscious branding : how neuroscience can empower (and inspire) marketing
Unconscious branding : how neuroscience can empower (and inspire) marketing
Van Praet, Douglas
2012
Perpustakaan Kuala Lumpur
ISBN 
9780230341791
Excerpt: 
Marketing -- Psychological aspects
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Cover image for Clients, clients, and more clients : create an endless stream of new business with the power of psychology
Clients, clients, and more clients : create an endless stream of new business with the power of psychology
Kase, Larina
2012
Perpustakaan Kuala Lumpur
ISBN 
9780071770750
Excerpt: 
Customer relations -- Psychological aspects.
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Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
Sachs, Jonah
2012
Perpustakaan Kuala Lumpur
ISBN 
9781422143568
Excerpt: 
Storytelling -- Psychological aspects
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Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Close, angeline g.
2012
Perpustakaan Kuala Lumpur
ISBN 
9781848729698
Excerpt: 
Electronic commerce -- Psychological aspects
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Cover image for Brilliant marketing : what the best marketers know, do and say
Brilliant marketing : what the best marketers know, do and say
Hall, Richard, 1944-
2012
Perpustakaan Kuala Lumpur
ISBN 
9780273768180
Excerpt: 
Success -- Psychological aspects.
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