Starting your business plan -- Charting the proper course -- Setting off in the right direction -- Checking out the business environment -- Taking a closer look as customers -- Dividing customers into groups -- Scoping out your competition -- Establishing your starting position -- Focusing on what you do best -- Figuring out financials -- Forecasting and budgeting -- Preparing for change -- Thinking strategically -- Managing more than one product -- Making your business plan work -- Learning from others: a sample business plan -- Ten questions to ask about your plan -- Top ten business-planning never-evers -- Ten of the best-planned organizations around.