Cover image for Strategic reputation management : towards a company of good
Title:
Strategic reputation management : towards a company of good
Author:
Aula, Pekka

Mantere, Saku
ISBN:
9780805864267
Personal Author:
Aula, Pekka
Publication Information:
New York : Routledge, c2008.
Physical Description:
xiii, 237 p. ; 23 cm.
General Note:
Includes bibliographical references.
Subject Term:
Cooperate image -- management

Cooporation -- publics relations

Communication in management

Strategic planning
Added Author:
Mantere, Saku