Cover image for Consumer behaviour : Implications for marketing strategy
Title:
Consumer behaviour : Implications for marketing strategy
Author:
Hawkins, Neal Quester
ISBN:
9780074709764
Personal Author:
Edition:
3rd
Publication Information:
Boston : McGraw Hill 2002
Physical Description:
xvii, 590 p. ; 24 cm. ; 1 computer optical disc (4 3/4")
General Note:
Includes bibliographical references and index

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39292002126074 Adult Non-fiction Book 658.83420994/NEA
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