Montague, Ty, author.
Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story, one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies, from small start-ups to global conglomerates, organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.
2013
Pustaka KL @ Keramat
ISBN
9781422170687
Excerpt:
Success in business
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Solis, Brian
2011
Perpustakaan Kuala Lumpur
ISBN
9781118003763
Excerpt:
Engage! : the complete guide for brands & businesses to build, cultivate and measure success in
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Fuller, Edwin D., 1945-
2011
Perpustakaan Kuala Lumpur
ISBN
9780470879610
Excerpt:
Success in business
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Timm, Paul R.
2010
Perpustakaan Kuala Lumpur, Cawangan Bandar Tun Razak Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Internet Bergerak Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN
9789833246724
Excerpt:
Success in business
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Kash, Rick Calhoun, David
2010
Perpustakaan Kuala Lumpur
ISBN
9780062000453
Excerpt:
How companies win : profiting from demand-driven business models no matter what business you're in /
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2009
ISBN
9789810680961
Excerpt:
Success in business
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Peppers, Don Rogers, Martha, PhD.
2008
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN
9780470227541
Excerpt:
Success in business
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Cutting, Donna 1966-
2008
ISBN
9780470174012
Excerpt:
Succes in business
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Buchanan, Richard W.
2008
ISBN
9780070138636
Excerpt:
Succes in business
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Cutting, Donna 1966-
2008
ISBN
9780470174012
Excerpt:
Succes in business
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Midgley, Ben
2005
ISBN
9780471718574
Excerpt:
Success in business
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2004
ISBN
9780471477129
Excerpt:
Success in business
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