Cover image for CRM unplugged : realeasing CRM's strategic value
Title:
CRM unplugged : realeasing CRM's strategic value
Author:
Bligh, Philip

Turk, Douglas

Porter, Micheal E.
ISBN:
9780471483045
Personal Author:
Bligh, Philip
Publication Information:
New Jersey : John Wiley & Sons, 2004
Physical Description:
205 p. ; 24 cm
General Note:
Includes index
Subject Term:
Customer relations - Management

Customer relations - Management - Data processing
Added Author:
Turk, Douglas

Porter, Micheal E.