Cover image for Strategy from the outside in : profiting from customer value
Title:
Strategy from the outside in : profiting from customer value
Author:
Day, George S.

Moorman, Christine
ISBN:
9780071742290
Personal Author:
Day, George S.
Publication Information:
United States : Mc Graw Hill, c2010.
Physical Description:
312 p. ; 24 cm.
General Note:
Includes index .
Subject Term:
Customers relations

Marketing -- Management.
Added Author:
Moorman, Christine