Cover image for Sun Tzu Strategies for marketing : 12 essential principles for winning the war for customers
Title:
Sun Tzu Strategies for marketing : 12 essential principles for winning the war for customers
Author:
Michaelson, Gerald A.

Michaelson, Steven W.
ISBN:
9780071427319
Personal Author:
Michaelson, Gerald A.
General Note:
Includes index
Subject Term:
Marketing

Sunzi, 6th cent. B.C. Sunzi bing fa.
Added Author:
Michaelson, Steven W.