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Cover image for Brand rewired : connecting intellectual property, branding, and creativity strategy
Brand rewired : connecting intellectual property, branding, and creativity strategy
Chasser, Anne H. Wolfe, Jennifer C.
2010
Perpustakaan Kuala Lumpur
ISBN 
9780470575420
Excerpt: 
Brand rewired : connecting intellectual property, branding, and creativity strategy/ Chasser
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Cover image for Managing intellectual property
Managing intellectual property
Fitzsimmons, Chris Jones, Tim
2002
ISBN 
9781841123134
Excerpt: 
Managing intellectual property Fitzsimmons, Chris
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