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Cover image for If you're so brilliant...how come your brand isn't working hard enough?
If you're so brilliant...how come your brand isn't working hard enough?
Cheverton, Peter
2002
ISBN 
9780749437282
Excerpt: 
If you're so brilliant...how come your brand isn't working hard enough? Cheverton, Peter
Relevance: 
0.1396
Available:
Cover image for If you're so brilliant...how come you can't identify your key customers?
If you're so brilliant...how come you can't identify your key customers?
Cheverton, Peter
2002
ISBN 
9780749437299
Excerpt: 
If you're so brilliant...how come you can't identify your key customers? Cheverton, Peter
Relevance: 
0.1396
Available:
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