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Cover image for Servise is front stage : Positioning services for value advantage
Title:
Servise is front stage : Positioning services for value advantage
Author:
Teboul, James
ISBN:
9780230006607
Personal Author:
Teboul, James
Publication Information:
New York : Insead Business Press/Palgrave Macmillan, c2006.
Physical Description:
xi, 161p. ; 24 cm.
Subject Term:
Customer services -- Management

Service industries -- Management.

Total quality management
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