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Cover image for The fall of advertising & the rise of PR
Ries, Al
2004
ISBN 
9780060081980
Excerpt: 
The fall of advertising & the rise of PR Ries, Al
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Cover image for Guerrilla publicity : hundreds of sure-fine tactics to get maximum sales for minimum dollars
Levinson, Jay Conrad Frishman, Rick Lublin, Jill
2002
ISBN 
9781580626828
Excerpt: 
Frishman, Rick
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