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Cover image for Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay
Title:
Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay
Author:
Roman, Ernan.
ISBN:
9780071740838
Personal Author:
Roman, Ernan.
Publication Information:
New York : McGraw-Hill, c2011.
Physical Description:
xvi, 248 p. : ill. ; 24 cm.
General Note:
Includes index.
Subject Term:
Relationship marketing.

Customer relations.

Database marketing.

Consumer profiling
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