Authenticity : What consumers really want
by
Gilmore, James H 1959-
Title
:
Authenticity : What consumers really want
Author
:
Gilmore, James H 1959-
Pine, B. Joseph 1962-
ISBN
:
9781591391456
Personal Author
:
Gilmore, James H 1959-
Publication Information
:
Boston, Massachusetts : Harvard business school press, 2007.
Physical Description
:
xiii, 299 p. ; 24 cm.
General Note
:
Includes index.
Subject Term
:
Product management
Consumer behavior
Consumers' preferences
Added Author
:
Pine, B. Joseph 1962-