Words that work : it's not what you say, it's what people hear
by
 
Luntz, Frank I.

Title
: 
Words that work : it's not what you say, it's what people hear

Author
: 
Luntz, Frank I.

ISBN
: 
9781401302597

Personal Author
: 
Luntz, Frank I.

Publication Information
: 
New York : Hyperion,

Physical Description
: 
xxiii, 324 p. ; 25 cm.

Subject Term
: 
English language -- United States -- Rhetoric
 
Persuasion (Rhetoric) -- Political aspects
 
Mass media and language
 
Popular culture -- United States
 
Critical thinking
 
Communication in politics.