The elements of persuasion : use storytelling to pitch better, sell faster & win more business
by
Maxwell, Richard.
Title
:
The elements of persuasion : use storytelling to pitch better, sell faster & win more business
Author
:
Maxwell, Richard.
Dickman, Robert.
ISBN
:
9780061179037
Personal Author
:
Maxwell, Richard.
Publication Information
:
New York, Collins, 2007.
Physical Description
:
242 p. ; 19 cm.
Subject Term
:
Selling
Persuasion (Psychology)
Success in business -- Psychological aspects.
Business communication
Storytelling
Added Author
:
Dickman, Robert.