Cyberbranding : Brand building in the digital economy
by
Breakenridge, Deirdre
Title
:
Cyberbranding : Brand building in the digital economy
Author
:
Breakenridge, Deirdre
ISBN
:
9780130897107
Personal Author
:
Breakenridge, Deirdre
Publication Information
:
New York : Prentice Hall 2001
Physical Description
:
xiv, 352 p. ; 24 cm.
General Note
:
Includes bibliographical references and index
Subject Term
:
Brand choice
Electronic commerce
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292002137816 | Adult Reference | (E) 658.827/BRE | Being fixed/mended |