Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism
by
 
Polski, Margaret M.

Title
: 
Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism

Author
: 
Polski, Margaret M.

ISBN
: 
9780132420280

Personal Author
: 
Polski, Margaret M.

Publication Information
: 
New Jersey : Pearson Education, 2009.

Physical Description
: 
x, 156 p. ; 24 cm.

Subject Term
: 
Rational choice theory
 
Decision-making
 
Social choice.
 
Economics -- Psychological aspect.
 
Consumers' preferences


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004177357Adult Bussiness & Economic (openshelf)330.019/POLDue 11/9/16