Creating demand : generate cool, custom marketing ideas
by
 
Tabio, Gerardo V. 1954-

Title
: 
Creating demand : generate cool, custom marketing ideas

Author
: 
Tabio, Gerardo V. 1954-
 
Beamer, Sally

ISBN
: 
9781591027553

Personal Author
: 
Tabio, Gerardo V. 1954-

Publication Information
: 
New York : Prometheus Books, c2009.

Physical Description
: 
337 p. ; 23 cm.

Subject Term
: 
Marketing
 
Marketing -- Psychological aspects.

Added Author
: 
Beamer, Sally