Marketing management : knowledge and skill
by
 
Peter, Paul J.

Title
: 
Marketing management : knowledge and skill

Author
: 
Peter, Paul J.
 
Donnelly, James H.

ISBN
: 
9780071280761

Personal Author
: 
Peter, Paul J.

Edition
: 
9th ed.

Publication Information
: 
Boston : McGraw Hill, c2009.

Physical Description
: 
xvii, 782 p. : ill. ; 25 cm.

Subject Term
: 
Marketing -- Management.

Added Author
: 
Donnelly, James H.


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004179730Adult Reference(R)658.8/PETReference Material