Developing winning brand strategies
by
Finskud, Lars
Title
:
Developing winning brand strategies
Author
:
Finskud, Lars
ISBN
:
9789746521277
Personal Author
:
Finskud, Lars
Publication Information
:
New York : Business Expert Press, c2009.
Physical Description
:
104 p. : ill. ; 24 cm.
Subject Term
:
Advertising -- Brand name products
Branding (Marketing)
Consumers' preferences