Chief culture officer : how to create a living, breathing corporation
by
McCracken, Grant, 1951-
Title
:
Chief culture officer : how to create a living, breathing corporation
Author
:
McCracken, Grant, 1951-
ISBN
:
9780465018321
Personal Author
:
McCracken, Grant, 1951-
Publication Information
:
New York : Basic Books, c2009.
Physical Description
:
262 p. ; 22 cm.
Subject Term
:
Management -- Social aspects
Popular culture -- economic aspects
New products -- social aspects
Organizational change