Emotional branding : the new paradigm for connecting brands to people
by
Gobe, Marc.
Title
:
Emotional branding : the new paradigm for connecting brands to people
Author
:
Gobe, Marc.
ISBN
:
9781581156720
Personal Author
:
Gobe, Marc.
Publication Information
:
New York : Allworth Press, c2009.
Physical Description
:
xxxiv, 325 p. : ill. ; 23 cm.
Subject Term
:
Consumers' preferences
Motivation research (Marketing)
Branding (Marketing)