Sales promotion : how to create, implement & integrate campaigns that really work
by
Mullin, Roddy.
Title
:
Sales promotion : how to create, implement & integrate campaigns that really work
Author
:
Mullin, Roddy.
ISBN
:
9780749457044
Personal Author
:
Mullin, Roddy.
Edition
:
5th ed.
Publication Information
:
Philadelphia : Kogan Page Limited, 2010.
Physical Description
:
xviii, 262 p. : ill. ; 24 cm.
General Note
:
Includes index
Subject Term
:
Sales promotion
Marketing
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004223467 | Adult Bussiness & Economic (reference) | (R) 658.82/MUL | Reference Material |