Data mining techniques : for marketing, sales, and customer relationship management
by
Linoff, Gordon S.
Title
:
Data mining techniques : for marketing, sales, and customer relationship management
Author
:
Linoff, Gordon S.
Berry, Michael J. A.
ISBN
:
9780470650936
Personal Author
:
Linoff, Gordon S.
Edition
:
3rd ed.
Publication Information
:
Indianapolis, IN : Wiley Pub., 2011.
Physical Description
:
xl, 847 p. : ill. ; 24 cm.
General Note
:
Berry's name appears first on the 2nd ed.
Includes index.
Subject Term
:
Data mining.
Marketing -- Data processing
Business -- Data processing
Added Author
:
Berry, Michael J. A.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004237335 | Adult Reference | (R)006.3120246588/LIN | Reference Material |