The 4 A's of marketing : creating value for customer, company and society
by
Sheth, Jagdish N.
Title
:
The 4 A's of marketing : creating value for customer, company and society
Author
:
Sheth, Jagdish N.
Sisodia, Rajendra
ISBN
:
9780415898355
Personal Author
:
Sheth, Jagdish N.
Publication Information
:
New York : Routledge, 2012.
Physical Description
:
209 p. : ill. ; 26 cm.
General Note
:
Includes bibliographical references and index.
Subject Term
:
Relationship marketing
Customer relations -- Management
Marketing
Added Author
:
Sisodia, Rajendra
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004236123 | Adult Bussiness & Economic (openshelf) | 658.8/SHE | Economy & Business |