Marketing to the new majority : strategies for a diverse world
by
Burgos, David
Title
:
Marketing to the new majority : strategies for a diverse world
Author
:
Burgos, David
Mobolade, Ola
ISBN
:
9780230111653
Personal Author
:
Burgos, David
Edition
:
1st ed.
Publication Information
:
New York : Palgrave Macmillan, 2011.
Physical Description
:
ix, 246 p. : ill. ; 25 cm.
Subject Term
:
Marketing - United States
Multiculturalism -- United States.
Minorities - United States
Added Author
:
Mobolade, Ola
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004296228 | Adult Bussiness & Economic (openshelf) | 658.802/ BUR | Economy & Business |
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004300792 | Adult Bussiness & Economic (openshelf) | 658.802/BUR | Economy & Business |