How to write a marketing plan
by
Westwood, John, 1947-
Title
:
How to write a marketing plan
Creating success series
Creating success.
Author
:
Westwood, John, 1947-
ISBN
:
9780749461508
Personal Author
:
Westwood, John, 1947-
Edition
:
Rev. 3rd ed.
Publication Information
:
London ; Philadelphia : Kogan Page, 2011.
Physical Description
:
vi, 131 p. : ill. ; 22 cm.
Series
:
Creating success series
Creating success.
Subject Term
:
Marketing -- Management.
Electronic Access
:
Contributor biographical information
http://www.loc.gov/catdir/enhancements/fy1110/2010022256-b.html
Publisher description
http://www.loc.gov/catdir/enhancements/fy1110/2010022256-d.html
Table of contents only
http://www.loc.gov/catdir/enhancements/fy1110/2010022256-t.html
Library
Item Barcode
Material Type
Shelf Number
Status
Perpustakaan Kuala Lumpur
39292004306104
Adult Bussiness & Economic (openshelf)
658.802/WES
Economy & Business