Online consumer behavior : theory and research in social media, advertising, and e-tail
by
 
Close, angeline g.

Title
: 
Online consumer behavior : theory and research in social media, advertising, and e-tail

Author
: 
Close, angeline g.

ISBN
: 
9781848729698

Personal Author
: 
Close, angeline g.

Publication Information
: 
New York : Routledge, 2012.

Physical Description
: 
xxxiii, 366 p. : ill. ; 24 cm.'

Subject Term
: 
Consumer behavior.
 
Internet marketing.
 
Electronic commerce -- Psychological aspects
 
Management and Business Studies


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004338895Adult Bussiness & Economic (openshelf)381.142/ CLOEconomy & Business