Humanizing big data : : marketing at the meeting of data, social science and consumer insight
by
Strong, Colin (Business writer)
Title
:
Humanizing big data : : marketing at the meeting of data, social science and consumer insight
Author
:
Strong, Colin (Business writer)
ISBN
:
9780749472115
Personal Author
:
Strong, Colin (Business writer)
Publication Information
:
London ; Philadelphia : Kogan Page, 2015.
Physical Description
:
x, 212 p. ; 24 cm
Subject Term
:
Marketing - Data processing
Internet advertising
Customer relations management
Marketing research
Big data
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004407032 | Adult Bussiness & Economic (openshelf) | 658.834 /STR | Economy & Business |
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004295270 | Adult Bussiness & Economic (openshelf) | 658.834 /STR | Economy & Business |