Winning in Service Markets : Success through People, Technology and Strategy
by
 
Wirtz, Jochen

Title
: 
Winning in Service Markets : Success through People, Technology and Strategy

Author
: 
Wirtz, Jochen

ISBN
: 
9781944659059

Personal Author
: 
Wirtz, Jochen

Publication Information
: 
New Jersey : World Scientific, 2017.

Physical Description
: 
xvii, 684 p. : ill (some col) ; 23 cm

Subject Term
: 
Service industries -- Marketing.
 
Branding -- Marketing
 
Customer relations.


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004537899Adult Non-fiction Book658/WIROpen shelf