Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support
by
Mizik, Natalie, editor.
Title
:
Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support
Author
:
Mizik, Natalie, editor.
Hanssens, Dominique M., editor.
ISBN
:
9781784716745
Publication Information
:
Northampton, MA, USA, : Edward Elgar Publishing [2018]
Physical Description
:
xxvi, 688 p. : ill. ; 24 cm
Subject Term
:
Marketing -- Data processing.
Added Author
:
Mizik, Natalie,
Hanssens, Dominique M.,
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Jabatan | 39292004574300 | Adult Bussiness & Economic (reference) | (R)658.8/HAN | Economy & Business |