Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
by
Mikunda, Christian
Title
:
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
Author
:
Mikunda, Christian
ISBN
:
9780749442569
Personal Author
:
Mikunda, Christian
Edition
:
3rd. ed.
Publication Information
:
London : Kogan Page Ltd, 2002
Physical Description
:
221 p. ; 25 cm
Subject Term
:
Special events - Marketing
Special events - Planning