Why people buy things they don't need : understanding and predicting consumer behavior
by
Danziger, Pamela N.
Title
:
Why people buy things they don't need : understanding and predicting consumer behavior
Author
:
Danziger, Pamela N.
ISBN
:
9780793186020
Personal Author
:
Danziger, Pamela N.
Publication Information
:
United States : Dearborn Trade Publishing, 2005
Physical Description
:
291 p. ; 23 cm
General Note
:
Includes index
Subject Term
:
Consumer behavior
Consumer- research
Marketing - Research