Crossing the chasm : marketing and selling high-tech products to mainstream customers
by
Moore, Geoffrey A.
Title
:
Crossing the chasm : marketing and selling high-tech products to mainstream customers
Author
:
Moore, Geoffrey A.
ISBN
:
9780066620022
Personal Author
:
Moore, Geoffrey A.
Publication Information
:
New York : Harper Collins Essential, 2002
Physical Description
:
227 p. ; ill. 21 cm
General Note
:
Includes index
Subject Term
:
Selling-High technology
High technology - Marketing
Technology Innovations-Marketing