The handbook of marketing research : uses, misuses, and future advances
by
Grover, Rajiv
Title
:
The handbook of marketing research : uses, misuses, and future advances
Author
:
Grover, Rajiv
Vriens, Marco
ISBN
:
9781412909976
Publication Information
:
Thousand Oaks : SAGE Publications, c2006.
Physical Description
:
xi, 705 p. : ill. ; 26 cm.
Subject Term
:
Marketing - Research
Added Author
:
Grover, Rajiv
Vriens, Marco
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004036836 | Adult Reference | (R) 658.83/HAN | Reference Material |