Influence and Persuasion : advertising & Marketing
by
Gifford, Clive
Title
:
Influence and Persuasion : advertising & Marketing
Influence and persuasion
Author
:
Gifford, Clive
ISBN
:
9780431098326
Personal Author
:
Gifford, Clive
Publication Information
:
Oxford : Heinemann, 2006
Physical Description
:
64 p. : ill. ; 27 cm
Series
:
Influence and persuasion
Series Title
:
Influence and persuasion
General Note
:
Includes index
Subject Term
:
Advertising -- Juvenile literature