How customers think : Essential insights into the mind of the market
by
Zaltman, Gerald
Title
:
How customers think : Essential insights into the mind of the market
Author
:
Zaltman, Gerald
ISBN
:
9781578518265
Personal Author
:
Zaltman, Gerald
Publication Information
:
United States: Havard Business School Press, 2003.
Physical Description
:
xxii, 321 p. ; 24cm.
General Note
:
Includes bibliographical references and index.
Subject Term
:
Consumer behavior -- Psychological Aspects
Consumers -- Psychology
Marketing -- Psychological Press
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Jabatan | 39292004077386 | Adult Non-fiction Book | 658.8342/ZAL | Open shelf |
| Perpustakaan Kuala Lumpur | 39292004115983 | Adult Bussiness & Economic (openshelf) | 658.8342/ZAL | Economy & Business |
| Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul | 39292004120888 | Adult Non-fiction Book | 658.8342/ZAL | Open shelf |