Search Results for - Narrowed by: Marketing SirsiDynix Enterprise http://kllibrary.dbkl.gov.my/client/en_US/pkl/pkl/qf$003dSUBJECT$002509Subject$002509Marketing$002509Marketing$0026ic$003dtrue$0026ps$003d300? 2025-03-24T11:40:43Z The art of story telling ent://SD_ILS/0/SD_ILS:282399 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Hamid Addin<br/>2021<br/>Perpustakaan Medan Idaman&#160;Perpustakaan Lembah Pantai&#160;Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN&#160;9789673695737<br/> The Future Off Department Store ent://SD_ILS/0/SD_ILS:302960 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Erik Van Heuven<br/>2020<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9789401466615<br/> Principles of marketing for a digital age ent://SD_ILS/0/SD_ILS:303764 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z L. Tuten ,Tracy<br/>2020<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781526423344<br/> Minimalist Packaging : Enhancing Creative Concepts ent://SD_ILS/0/SD_ILS:274446 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Huang, Chri,<br/>2019<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781864708189<br/> Insta Kopi ent://SD_ILS/0/SD_ILS:275175 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Jamal Sifufbads<br/>2019<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Medan Idaman&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail&#160;Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN&#160;9789671610466<br/> Storynomics : Story-Driven Marketing In The Post-Advertising World ent://SD_ILS/0/SD_ILS:265116 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z McKee, Robert&#160;Gerace, Thomas, author.<br/>2018<br/>Perpustakaan Kuala Lumpur, Cawangan Setiawangsa&#160;Perpustakaan Lembah Pantai&#160;Perpustakaan Medan Idaman&#160;Pusat Komuniti Sri Semarak&#160;Perpustakaan Internet Bergerak<br/>ISBN&#160;9781538727935<br/> Marketing 4.0 : moving from traditional to digital ent://SD_ILS/0/SD_ILS:243754 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kotler, Philip, author&#160;Kartajaya, Hermawan, 1947-, author&#160;Setiawan, Iwan, author<br/>2017<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Medan Idaman<br/>ISBN&#160;9781119341208<br/> Digital marketing ent://SD_ILS/0/SD_ILS:244513 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Deiss, Ryan&#160;Henneberry, Russ<br/>2017<br/>Perpustakaan Medan Idaman<br/>ISBN&#160;9781119235590<br/> KUASAI PEMASARAN, RAHSIA MENARIK PELANGGAN ent://SD_ILS/0/SD_ILS:291053 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Azizan Osman, 1974- author.<br/>2017<br/>Pustaka KL @ Keramat<br/>ISBN&#160;9789670703268<br/> Creative Strategy and the Business of Design ent://SD_ILS/0/SD_ILS:241350 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Davis,Douglas<br/>2016<br/>Perpustakaan Medan Idaman<br/>ISBN&#160;9781440341557<br/> Kuasai Formula Perniagaan ent://SD_ILS/0/SD_ILS:252298 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Wan Nong Muzafar<br/>2016<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Desa Tun Razak&#160;Perpustakaan Kuala Lumpur, Cawangan Setiawangsa&#160;Perpustakaan Kuala Lumpur, Cawangan Gombak Setia&#160;Perpustakaan Lembah Pantai<br/>ISBN&#160;9789678607278<br/> Sifubads Copy Writing ent://SD_ILS/0/SD_ILS:263216 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Jamal Sifufbads<br/>2016<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9789671377147<br/> PENGARUH JENAMA TERHADAP PERNIAGAAN ent://SD_ILS/0/SD_ILS:288606 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Ambadar, Jackie, author.&#160;Miranty Abidin, author.&#160;Yanty Isa, author.&#160;Faslin Syarina Salim, translator.<br/>2016<br/>Pustaka KL @ Keramat<br/>ISBN&#160;9789674601560<br/> Aktifkan Pemasaran Anda! ent://SD_ILS/0/SD_ILS:227172 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Yeop Hussin Bidin<br/>2015<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Muhibbah&#160;Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul&#160;Perpustakaan Medan Idaman&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9789834614591<br/> We are all weird : the rise of tribes and the end of normal ent://SD_ILS/0/SD_ILS:233937 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Godin, Seth<br/>2015<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780241209011<br/> How to kill a unicorn : how the world's innovation factory builds bold ideas that make it to market ent://SD_ILS/0/SD_ILS:230254 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Payne, Mark, author<br/>2014<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780804138734<br/> Everybody writes : your go-to guide to creating ridiculously good content ent://SD_ILS/0/SD_ILS:238454 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Handley, Ann<br/>2014<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9781118905555<br/> Cambridge Marketing Handbook: Services ent://SD_ILS/0/SD_ILS:226140 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Hatcher, Andrew author<br/>2013<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780749470777<br/> YES! : 50 secrets from the science of persuasion ent://SD_ILS/0/SD_ILS:287448 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Goldstein, Noah J. author.&#160;Martin, Steve J. author.&#160;Cialdini, Robert B. author.<br/>2013<br/>Pustaka KL @ Keramat<br/>ISBN&#160;9781781251553<br/> The 4 A's of marketing : creating value for customer, company and society ent://SD_ILS/0/SD_ILS:186636 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Sheth, Jagdish N.&#160;Sisodia, Rajendra<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780415898355<br/> Marketing and business management ent://SD_ILS/0/SD_ILS:212924 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kumar, Sumit<br/>2012<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul&#160;Perpustakaan Jabatan&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9789381421918<br/> Everything I know about marketing I learned from Google ent://SD_ILS/0/SD_ILS:132743 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Goldman, Aaron<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071742894<br/> Marketing and PR ent://SD_ILS/0/SD_ILS:168285 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Holden, Phil.<br/>2011<br/>ISBN&#160;9781408139882<br/> Top market strategy : applying the 80/20 rule ent://SD_ILS/0/SD_ILS:184973 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kruger, Elizabeth Rush<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781606493106<br/> Capturing new markets : how smart companies create opportunities others don't ent://SD_ILS/0/SD_ILS:185204 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Wunker, Stephen M.<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071767446<br/> Mastering the world of marketing : the ultimate training resource from the biggest names in marketing ent://SD_ILS/0/SD_ILS:175288 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Taylor, Eric, 1963-&#160;Riklan, David, 1961-<br/>2011<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780470888414<br/> The End of Fundraising : Raise More Money by Selling Your Impact ent://SD_ILS/0/SD_ILS:175290 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Saul, Jason, 1969-<br/>2011<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780470597071<br/> Internet marketing : an hour a day ent://SD_ILS/0/SD_ILS:175607 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Bailey, Matt, 1969-<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780470633748<br/> Develop your marketing skills ent://SD_ILS/0/SD_ILS:148503 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Richardson, Neil, 1963 Jan. 25-&#160;Gosnay, Ruth<br/>2011<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780749462246<br/> Repostioning ent://SD_ILS/0/SD_ILS:123865 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Trout, Jack&#160;Rivkin, Steve<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071635592<br/> Marketing IT products and services ent://SD_ILS/0/SD_ILS:124332 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Keyes, Jessica, 1950-<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781439803196<br/> Marketing IT products and services : ent://SD_ILS/0/SD_ILS:125916 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Keyes, Jessica, 1950-<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781439803196<br/> Micro marketing ent://SD_ILS/0/SD_ILS:132748 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Verdino, Greg<br/>2010<br/>ISBN&#160;9780071664868<br/> 501 killer marketing tactics : to increase sales, maximize profits, and stomp your competition ent://SD_ILS/0/SD_ILS:132769 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Feltenstein, Tom<br/>2010<br/>ISBN&#160;9780071740630<br/> Marketing secrets ent://SD_ILS/0/SD_ILS:133646 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Spalton, Peter<br/>2010<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Jabatan<br/>ISBN&#160;9780007328116<br/> C-Scape : conquer the forces changing business today ent://SD_ILS/0/SD_ILS:138235 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kramer, Larry 1950-<br/>2010<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780061984976<br/> Sales promotion : how to create, implement &amp; integrate campaigns that really work ent://SD_ILS/0/SD_ILS:162378 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Mullin, Roddy.<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780749457044<br/> The brand bucket : make your marketing work ent://SD_ILS/0/SD_ILS:175173 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Wynter, Barnaby<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781852526528<br/> Flash! : create the right first impression to build buzz, capture clients, spark sales ent://SD_ILS/0/SD_ILS:286560 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Benjamin, Susan, 1957-<br/>2010<br/>Pustaka KL @ Keramat<br/>ISBN&#160;9781605500294<br/> Cross-cultural marketing ent://SD_ILS/0/SD_ILS:115089 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Dawn Burton 1961-<br/>2009<br/>ISBN&#160;9780415448925<br/> The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products ent://SD_ILS/0/SD_ILS:115505 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Carson, Mitch 1960-<br/>2009<br/>ISBN&#160;9780470270356<br/> Prove it before you promote it : how to take the guesswork out of marketing ent://SD_ILS/0/SD_ILS:115514 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cuno, Steve 1954-<br/>2009<br/>ISBN&#160;9780470381182<br/> Creating demand : generate cool, custom marketing ideas ent://SD_ILS/0/SD_ILS:118783 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Tabio, Gerardo V. 1954-&#160;Beamer, Sally<br/>2009<br/>ISBN&#160;9781591027553<br/> Low- budget marketing for rookies : from rookie to expert in a week ent://SD_ILS/0/SD_ILS:120309 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z McCreadie, Karen<br/>2009<br/>ISBN&#160;9780462099576<br/> Free : The future of a radical price ent://SD_ILS/0/SD_ILS:120670 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Anderson, Chris<br/>2009<br/>ISBN&#160;9781905211487<br/> Rubies in the orchard : how to uncover the hidden gems in your business ent://SD_ILS/0/SD_ILS:120925 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Resnick, Lynda&#160;Wilkinson, Francis<br/>2009<br/>ISBN&#160;9780385525787<br/> Branding the man : Why men are the next frontier in fashion retail ent://SD_ILS/0/SD_ILS:120968 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Pellegrin, Bertrand<br/>2009<br/>ISBN&#160;9781581156638<br/> Why she buy : The new strategy for reaching the world's most powerful consumers ent://SD_ILS/0/SD_ILS:120985 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Brennan, Bridget.<br/>2009<br/>ISBN&#160;9780307450388<br/> The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products ent://SD_ILS/0/SD_ILS:123180 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Carson, Mitch 1960-<br/>2009<br/>ISBN&#160;9780470270356<br/> Strategic alliances and marketing partnership : Gaining competitive advantage through collaboration and partnering ent://SD_ILS/0/SD_ILS:110388 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Gibbs, Richard 1955-&#160;Humphries, Andrew<br/>2009<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul<br/>ISBN&#160;9780749454845<br/> Duck and (re)cover : the embattled business owner's guide to survival and growth ent://SD_ILS/0/SD_ILS:130685 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Little, Steven S.<br/>2009<br/>ISBN&#160;9780470504901<br/> Perspectives on marketing ent://SD_ILS/0/SD_ILS:130856 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Miletsky, Jason I.&#160;Hand, Michael<br/>2009<br/>ISBN&#160;9781598638714<br/> Secret of the marketing masters : what the best marketers do-and why it works ent://SD_ILS/0/SD_ILS:130858 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Martin, Dick, 1946-<br/>2009<br/>ISBN&#160;9780814409435<br/> Duck and (re)cover : the embattled business owner's guide to survival and growth ent://SD_ILS/0/SD_ILS:132979 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Little, Steven S.<br/>2009<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780470504901<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:185412 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Nor Khalidah Abu&#160;Yusniza Kamarulzaman<br/>2009<br/>ISBN&#160;9789834505059<br/> Marketing in Asia ent://SD_ILS/0/SD_ILS:185875 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kerin, Roger A.<br/>2009<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071274258<br/> Consumer behavior and marketing strategy ent://SD_ILS/0/SD_ILS:99384 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Peter, J. Paul<br/>2008<br/>ISBN&#160;9780071259354<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:105220 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kotler, Philip&#160;Armstrong, Gary<br/>2008<br/>ISBN&#160;9780132390026<br/> Tips and traps for marketing your business ent://SD_ILS/0/SD_ILS:114947 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cooper, Scott W.&#160;Grutzner, Fritz&#160;Cooper, Birk<br/>2008<br/>ISBN&#160;9780071494892<br/> Make or break : hoemanufacturers can leap from decline to revitalization ent://SD_ILS/0/SD_ILS:115081 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Grichnik, Kaj&#160;Winkler, Conrad&#160;Rothfeder, Jeffrey<br/>2008<br/>ISBN&#160;9780071508308<br/> Beating low cost competition : how premium brands can respond to cut-price rivals ent://SD_ILS/0/SD_ILS:116000 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Ryans, Adrian., 1945-<br/>2008<br/>ISBN&#160;9780470742976<br/> What's your story? : storytelling to move markets, audiences, people, and brands ent://SD_ILS/0/SD_ILS:105730 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Mathews, Ryan&#160;Wacker, Watts<br/>2008<br/>ISBN&#160;9780132277426<br/> Consumer behavior and marketing strategy ent://SD_ILS/0/SD_ILS:107204 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Peter, J. Paul&#160;Olson, Jerry C.<br/>2008<br/>ISBN&#160;9780071259354<br/> Principles of contemporary marketing ent://SD_ILS/0/SD_ILS:190750 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kurtz, David L.<br/>2008<br/>ISBN&#160;9780324536508<br/> Measuring marketing : 103 keys metrics every marketer needs ent://SD_ILS/0/SD_ILS:79026 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Davis, John<br/>2007<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780470821329<br/> Chasing cool : standing out in today's cluttered marketplace ent://SD_ILS/0/SD_ILS:96691 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kerner, Noah&#160;Pressman, Gene&#160;Essex, Andrew<br/>2007<br/>ISBN&#160;9780743497091<br/> Chasing cool : standing out in today's cluttered marketplace ent://SD_ILS/0/SD_ILS:97090 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kerner, Noah&#160;Pressman, Gene<br/>2007<br/>Perpustakaan Jabatan<br/>ISBN&#160;9780743497091<br/> Truth : The new rules for marketing in a skeptical world ent://SD_ILS/0/SD_ILS:98935 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Upshaw, Lynn B.<br/>2007<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul<br/>ISBN&#160;9780814473764<br/> The way to wealth in action ent://SD_ILS/0/SD_ILS:98997 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2007<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul<br/>ISBN&#160;9781599181325<br/> Greater good : how good marketing makes for better democracy ent://SD_ILS/0/SD_ILS:99413 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Quelch, John A.<br/>2007<br/>ISBN&#160;9781422117354<br/> Marketing an introduction ent://SD_ILS/0/SD_ILS:99978 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Armstrong, Gary&#160;Kotler, Philip<br/>2007<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780131865914<br/> Think two products ahead : secrets the bigadvertising agencies don't want you to know and how to use them for bigger profits ent://SD_ILS/0/SD_ILS:87879 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Mack, Ben<br/>2007<br/>Perpustakaan Jabatan&#160;Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail&#160;Pustaka KL @ Keramat<br/>ISBN&#160;9780470055762<br/> Selling blue elephants : how to make great products that people want before they even know they want them ent://SD_ILS/0/SD_ILS:123927 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Moskowitz, Howard R.&#160;Gofman, Alex<br/>2007<br/>ISBN&#160;9780136136682<br/> Chasing cool : standing out in today's cluttered marketplace ent://SD_ILS/0/SD_ILS:106477 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kerner, Noah&#160;Pressman, Gene<br/>2007<br/>ISBN&#160;9780743497091<br/> The way to wealth in action ent://SD_ILS/0/SD_ILS:107321 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2007<br/>ISBN&#160;9781599181325<br/> Greater good : how good marketing makes for better democracy ent://SD_ILS/0/SD_ILS:107229 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Quelch, John A.<br/>2007<br/>ISBN&#160;9781422117354<br/> Truth : The new rules for marketing in a skeptical world ent://SD_ILS/0/SD_ILS:107328 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Upshaw, Lynn B.<br/>2007<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780814473764<br/> Meatball sundae ent://SD_ILS/0/SD_ILS:131530 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Godin Seth<br/>2007<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780749929480<br/> Meatball sundae ent://SD_ILS/0/SD_ILS:134110 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Godin Seth<br/>2007<br/>Perpustakaan Jabatan<br/>ISBN&#160;9780749929480<br/> Meatball sundae ent://SD_ILS/0/SD_ILS:135878 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Godin Seth<br/>2007<br/>ISBN&#160;9780749929480<br/> Foundations Of Marketing ent://SD_ILS/0/SD_ILS:255720 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Pride, William M.<br/>2007<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781305405769<br/> Xin mo xing xiao : ying you ren de xin li shou duan ent://SD_ILS/0/SD_ILS:278389 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Li, Minjie&#160;Jiang, Jianyong<br/>2007<br/>ISBN&#160;9789834284985<br/> Marketing and PR on a shoestring : getting customers and keeping them - without breaking the bank ent://SD_ILS/0/SD_ILS:279025 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Holden, Philip R.&#160;Wilde, Nick<br/>2007<br/>ISBN&#160;9780713675467<br/> The power of the purse: how smart businesses are adapting to the world's most important consumers-women ent://SD_ILS/0/SD_ILS:77156 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Warner, Fara<br/>2006<br/>ISBN&#160;9780131855199<br/> Marketing made easy ent://SD_ILS/0/SD_ILS:77541 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Epstein, Kevin A.<br/>2006<br/>ISBN&#160;9781599180175<br/> Making meaning : how successful businesses deliver meaningful customer experiences ent://SD_ILS/0/SD_ILS:79020 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Diller, Steve&#160;Shedroff, Nathan&#160;Rhea, Darrel<br/>2006<br/>ISBN&#160;9780321374097<br/> Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers ent://SD_ILS/0/SD_ILS:80045 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Johnson, Lisa, 1967-&#160;Hanson, Cheri<br/>2006<br/>ISBN&#160;9780743277501<br/> Mind your x's and y's satisfying the 10 cravings of a new generation of consumers ent://SD_ILS/0/SD_ILS:80065 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Johnson, Lisa, 1967-&#160;Hanson, Cheri<br/>2006<br/>ISBN&#160;9780743277501<br/> Menjadi Usahawan ent://SD_ILS/0/SD_ILS:81153 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Zafir Mohd. Makhbul&#160;Fazilah Mohamad Hasun<br/>2006<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9789833376971<br/> Cheap : the real cost of the global trend for bargains, discounts &amp; customer choice ent://SD_ILS/0/SD_ILS:81551 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Bosshart, David.<br/>2006<br/>Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN&#160;9780749445348<br/> Cheap : the real cost of the global trend for bargains, discounts &amp; customer choice ent://SD_ILS/0/SD_ILS:81824 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Bosshart, David.<br/>2006<br/>ISBN&#160;9780749445348<br/> Cheap : the real cost of the global trend for bargains, discounts &amp; customer choice ent://SD_ILS/0/SD_ILS:82228 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Bosshart, David.<br/>2006<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780749445348<br/> Power sales words : how to write it, say it and sell it with sizzle ent://SD_ILS/0/SD_ILS:84136 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Oliver, Vicky<br/>2006<br/>ISBN&#160;9781402206504<br/> Book yourself solid : the fastest, easiest, and most reliable system for getting more client than you can handle even if you hate marketing and selling ent://SD_ILS/0/SD_ILS:84686 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Port, Michael<br/>2006<br/>ISBN&#160;9780471783930<br/> Power sales word : how to write it, say it and sell it with sizzle ent://SD_ILS/0/SD_ILS:85164 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Oliver, Vicky<br/>2006<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9781402206504<br/> Marketing : real people , real choices ent://SD_ILS/0/SD_ILS:70293 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Solomon, Michael R.&#160;Marshall, Greg W.&#160;Stuart, Elnora W.<br/>2006<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN&#160;9780131968561<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:70301 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kotler, Philip&#160;Armstrong, Gary<br/>2006<br/>Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN&#160;9780131968790<br/> Marketing : real people , real choices ent://SD_ILS/0/SD_ILS:72995 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Solomon, Michael R.&#160;Marshall, Greg W.&#160;Stuart, Elnora W.<br/>2006<br/>ISBN&#160;9780131968561<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:73000 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kotler, Philip&#160;Armstrong, Gary<br/>2006<br/>ISBN&#160;9780131968790<br/> Marketing : real people , real choices ent://SD_ILS/0/SD_ILS:73191 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Solomon, Michael R.&#160;Marshall, Greg W.&#160;Stuart, Elnora W.<br/>2006<br/>Perpustakaan Jabatan<br/>ISBN&#160;9780131968561<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:73197 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kotler, Philip&#160;Armstrong, Gary<br/>2006<br/>Perpustakaan Jabatan<br/>ISBN&#160;9780131968790<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:52669 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Ali Khatibi&#160;Avvari V. Mohan<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9789812437488<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:56138 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Blythe, Jim<br/>2005<br/>ISBN&#160;9780273693581<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:56139 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Brassintong, Frances<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780273687856<br/> 401 killer marketing tactics to increase sales, maximize profits, and sromp your competition. ent://SD_ILS/0/SD_ILS:57976 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Feltenstein, Tom<br/>2005<br/>ISBN&#160;9780071441377<br/> The new marketing conversation : Creating and strengthening relationships between buyers and sellers ent://SD_ILS/0/SD_ILS:60087 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Stein, Donna Baier<br/>2005<br/>ISBN&#160;9780324200577<br/> The new marketing conversation : Creating and strengthening relationships between buyers and sellers ent://SD_ILS/0/SD_ILS:60135 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Stein, Donna Baier<br/>2005<br/>ISBN&#160;9780324200577<br/> The new marketing conversation : Creating and strengthening relationships between buyers and sellers ent://SD_ILS/0/SD_ILS:60231 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Stein, Donna Baier<br/>2005<br/>ISBN&#160;9780324200577<br/> Marketing principles &amp; best practices ent://SD_ILS/0/SD_ILS:60589 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Hoffman, K. Douglas<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780324200447<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:60594 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Lamb, Charles W.<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780324282924<br/> Buzzmarketing : Get people to talk about your stuff ent://SD_ILS/0/SD_ILS:61060 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Hughes, Mark<br/>2005<br/>ISBN&#160;9781591840923<br/> The big moo : Stop trying to be perfect and start being remarkable (The big moo) ent://SD_ILS/0/SD_ILS:61154 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2005<br/>ISBN&#160;9781591841036<br/> Winning the clients everyone wants : 10 proven strategies ent://SD_ILS/0/SD_ILS:73783 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Michaels, Nancy<br/>2005<br/>Perpustakaan Jabatan<br/>ISBN&#160;9789833246373<br/> Smart marketing ent://SD_ILS/0/SD_ILS:73798 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Slutsky , Jeff 1956-&#160;Slutsky, Marc<br/>2005<br/>Perpustakaan Jabatan<br/>ISBN&#160;9789833246359<br/> Ten key customer insight unlocking the mind of the market ent://SD_ILS/0/SD_ILS:74291 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Schiffer, Robert<br/>2005<br/>ISBN&#160;9781587992063<br/> Marketing payback : is your marketing profitable ent://SD_ILS/0/SD_ILS:75895 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Shaw, David 1950-&#160;Merrick, David, 1947-<br/>2005<br/>ISBN&#160;9780273688846<br/> Resumes for sales and marketing careers : with sample cover letters ent://SD_ILS/0/SD_ILS:77948 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z McGraw-Hill Companies.<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071438513<br/> Ten key customer insight unlocking the mind of the market ent://SD_ILS/0/SD_ILS:78287 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Schiffer, Robert<br/>2005<br/>ISBN&#160;9781587992063<br/> Ten key customer insight unlocking the mind of the market ent://SD_ILS/0/SD_ILS:78387 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Schiffer, Robert<br/>2005<br/>ISBN&#160;9781587992063<br/> Key marketing skills : strategies, tools and technique for marketing success ent://SD_ILS/0/SD_ILS:78811 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cheverton, Peter<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780749442989<br/> Key marketing skills : strategies, tools and technique for marketing success ent://SD_ILS/0/SD_ILS:80091 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cheverton, Peter<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780749442989<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:42329 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z McDonald, Malcom<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780750656252<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:46170 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781741031638<br/> Strategic marketing decisions in global markets ent://SD_ILS/0/SD_ILS:47827 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Doole, Isobel&#160;Lowe, Robin<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781844801428<br/> 401 killer marketing tactics, to increase sales, maximize profits, and stomp your competition ent://SD_ILS/0/SD_ILS:47938 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Feltenstein, Tom<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071441377<br/> Ten key customer insight unlocking the mind of the market ent://SD_ILS/0/SD_ILS:82599 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Schiffer, Robert<br/>2005<br/>Perpustakaan Jabatan<br/>ISBN&#160;9781587992063<br/> Introduction to marketing concepts ent://SD_ILS/0/SD_ILS:84712 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Drummond, Graeme&#160;Ensor, John<br/>2005<br/>ISBN&#160;9780750659956<br/> The irresistible offer : how to sell your product or service in 3 seconds or less ent://SD_ILS/0/SD_ILS:84752 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Joyner, Mark<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780471738947<br/> Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of strategies, tools and techniques for marketing success ent://SD_ILS/0/SD_ILS:53653 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cheverton, Peter<br/>2004<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Sri Sabah<br/>ISBN&#160;9780749442989<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56225 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kotler, Philip<br/>2004<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780130418142<br/> The customer learning curve : Creating profits from marketing Chaos ent://SD_ILS/0/SD_ILS:60084 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Hellman, Karl<br/>2004<br/>ISBN&#160;9780324226676<br/> The customer learning curve : Creating profits from marketing Chaos ent://SD_ILS/0/SD_ILS:60132 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Hellman, Karl<br/>2004<br/>ISBN&#160;9780324226676<br/> The customer learning curve : Creating profits from marketing Chaos ent://SD_ILS/0/SD_ILS:60228 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Hellman, Karl<br/>2004<br/>ISBN&#160;9780324226676<br/> Simply better : winning and keeping customers by delivering what matters most ent://SD_ILS/0/SD_ILS:79258 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Barwise, Patrick&#160;Meehan, Sean<br/>2004<br/>ISBN&#160;9780875843988<br/> The new global marketing reality ent://SD_ILS/0/SD_ILS:37338 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Brookes, Richard<br/>2004<br/>ISBN&#160;9781403905208<br/> Precision Marketing ent://SD_ILS/0/SD_ILS:40187 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Zabin, Jeff&#160;Brebach, Gresh<br/>2004<br/>ISBN&#160;9780471467618<br/> Simplicity : the secret to effective marketing ent://SD_ILS/0/SD_ILS:48169 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Goh, Sunny T.H.<br/>2004<br/>ISBN&#160;9789833205141<br/> Marketing as strategy ent://SD_ILS/0/SD_ILS:83124 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Nirmala Kumar<br/>2004<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781591392101<br/> CustomerCentric selling ent://SD_ILS/0/SD_ILS:123600 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Bosworth, Michael T&#160;Holland, John R.<br/>2004<br/>ISBN&#160;9780071425452<br/> Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of strategies, tools and techniques for marketing success ent://SD_ILS/0/SD_ILS:64440 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cheverton, Peter<br/>2004<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Sri Sabah&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780749442989<br/> Marketing your product ent://SD_ILS/0/SD_ILS:52396 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cyr, Donald<br/>2003<br/>ISBN&#160;9789832349518<br/> Marketing ent://SD_ILS/0/SD_ILS:8370 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Burrow, James L.<br/>This series provides instructors with the greatest flexibility to deliver business content.<br/>2003<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780538431330<br/> Marketing ent://SD_ILS/0/SD_ILS:8568 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kerin, Roger A.&#160;Berkowitz, Eric N.&#160;Hartley, Steven W.<br/>2003<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780072410754<br/> Essentials of marketing : a global - managerial approach ent://SD_ILS/0/SD_ILS:30703 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Perreault, William D.&#160;McCartney, Jerome E<br/>2003<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780072464207<br/> How to become a marketing superstar ent://SD_ILS/0/SD_ILS:31274 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Fox, Jeffery J.<br/>2003<br/>ISBN&#160;9780091891657<br/> Ageless marketing : strategies for reaching the hearts and minds of the new customer majority ent://SD_ILS/0/SD_ILS:32603 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2003<br/>ISBN&#160;9780793177554<br/> Menjadi usahawan (Panduan Menubuhkan dan Meguruskan Perusahaan secara Profesional) ent://SD_ILS/0/SD_ILS:38901 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Zafir Mohd. Makhbul<br/>2003<br/>Perpustakaan Kuala Lumpur, Cawangan Setiawangsa&#160;Perpustakaan Kuala Lumpur, Cawangan Muhibbah<br/>ISBN&#160;9789831921685<br/> Services marketing ent://SD_ILS/0/SD_ILS:19080 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Zeithaml, Valarie A.&#160;Bitner, Mary Jo<br/>2003<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071199148<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:20374 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Lamb, Charles W.&#160;Hair, Joseph F.&#160;McDaniel, Carl<br/>2003<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780324113907<br/> Kellogg on integrated marketing ent://SD_ILS/0/SD_ILS:20869 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2003<br/>ISBN&#160;9780471204763<br/> And now a few words from me ent://SD_ILS/0/SD_ILS:20807 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Garfield, Bob<br/>2003<br/>ISBN&#160;9780071403160<br/> Marketing an introduction ent://SD_ILS/0/SD_ILS:21142 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Armstrong, Gary&#160;Kotler, Philip<br/>2003<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780130351333<br/> Menjadi usahawan ent://SD_ILS/0/SD_ILS:21457 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Zafir Mohd. Makhbul&#160;Fazilah Mohammad Hasun<br/>2003<br/>ISBN&#160;9789831921685<br/> Demand driven : six steps to creating an ecosystem if demand for your business ent://SD_ILS/0/SD_ILS:21776 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z I.Manning, Bo&#160;Thorne, Chris<br/>2003<br/>ISBN&#160;9780071400367<br/> Marketing Best Practices ent://SD_ILS/0/SD_ILS:22059 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Hoffman. K. Douglas<br/>2003<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Lembah Pantai<br/>ISBN&#160;9780030349997<br/> New Consumer Marketing : Managing a living demand system ent://SD_ILS/0/SD_ILS:22190 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Baker Susan<br/>2003<br/>ISBN&#160;9780470844823<br/> Marketing Judo: building your business using brains not budget ent://SD_ILS/0/SD_ILS:22273 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Barnes, John, Richardson, Richard<br/>2003<br/>ISBN&#160;9780273663164<br/> Menjadi usahawan ent://SD_ILS/0/SD_ILS:22736 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Zafir Mohd. Makhbul&#160;Fazilah Mohamad Harun<br/>2003<br/>ISBN&#160;9789831921685<br/> Strategic Marketing: In the customer driven orginazation ent://SD_ILS/0/SD_ILS:23177 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Bradley, Frank<br/>2003<br/>ISBN&#160;9780470849859<br/> Essential of MArketing: A global managerial approach ent://SD_ILS/0/SD_ILS:26550 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Perreault, William D.<br/>2003<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071198691<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:98258 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Palmer, Adrian<br/>2003<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul<br/>ISBN&#160;9780198775515<br/> Marketing best practices ent://SD_ILS/0/SD_ILS:48110 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Ab Aziz Latif&#160;Fairol Halim&#160;Filzah Md. Isa<br/>2003<br/>ISBN&#160;9789812437495<br/> Marketing to women: how to understand, reach, and increase your share of the world's largest market segment ent://SD_ILS/0/SD_ILS:49326 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Barletta, Martha<br/>2003<br/>ISBN&#160;9780793159635<br/> Pemasaran rangkaian untuk alaf baru : rahsia-rahsia pembinaan organisasi pemasaran rangkaian yang bernilai berjuta dolar ent://SD_ILS/0/SD_ILS:205390 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Rubino, Joe<br/>2003<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail&#160;Perpustakaan Jabatan<br/>ISBN&#160;9789837205079<br/> Outsell your competition ent://SD_ILS/0/SD_ILS:5798 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Fielder, Robin<br/>2002<br/>ISBN&#160;9780077099374<br/> Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth ent://SD_ILS/0/SD_ILS:7759 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Rubio, Janet&#160;Laughlin, Patrick<br/>2002<br/>ISBN&#160;9780471035138<br/> The next economy : you will know where your costomers are? ent://SD_ILS/0/SD_ILS:7859 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Ettenberg, Elliott<br/>2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071379656<br/> Customer Chemistry : how to keep the customers you want-and say &quot;Good-bye&quot; to the ones you don't ent://SD_ILS/0/SD_ILS:8014 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Naylor, Mary&#160;Greco, Susan<br/>2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780658001444<br/> Convergence marketing ent://SD_ILS/0/SD_ILS:8251 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Wind, Yoram (Jerry)&#160;Vijay Mahajan&#160;Gunther, Robert<br/>2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780130650757<br/> Retail ent://SD_ILS/0/SD_ILS:8364 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Townsley, Maria<br/>This series provides instructors with the greatest flexibility to deliver business content.<br/>2002<br/>ISBN&#160;9780538431569<br/> The next economy : Will you know where your costomers are? ent://SD_ILS/0/SD_ILS:8749 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Ettenberg, Elliott<br/>2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071379656<br/> Marketing moves ent://SD_ILS/0/SD_ILS:10010 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kotler, Philip&#160;Jain, Dipak C.&#160;Maesincee, Suvit<br/>2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781578516001<br/> Handbook of marketing ent://SD_ILS/0/SD_ILS:77238 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Weitz, Barton.&#160;Wensley, Robin.<br/>2002<br/>ISBN&#160;9781412921206<br/> Internal marketing ent://SD_ILS/0/SD_ILS:10178 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Ahmed, Pervaiz K.&#160;Mohammed Rafiq<br/>2002<br/>ISBN&#160;9780750648387<br/> Unique now...or never ent://SD_ILS/0/SD_ILS:10660 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kunde, Jesper<br/>2002<br/>ISBN&#160;9780273659624<br/> Marketing management and strategy ent://SD_ILS/0/SD_ILS:10739 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Doyle, Peter<br/>2002<br/>ISBN&#160;9780273651505<br/> If you're so brilliant...how come you can't identify your key customers? ent://SD_ILS/0/SD_ILS:11247 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cheverton, Peter<br/>2002<br/>ISBN&#160;9780749437299<br/> Marketing Express ent://SD_ILS/0/SD_ILS:11441 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Mariotti, John<br/>2002<br/>ISBN&#160;9781841122243<br/> The entertainment marketing revolution ent://SD_ILS/0/SD_ILS:13258 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Lieberman, Al<br/>2002<br/>ISBN&#160;9780130293503<br/> Corporate religion : Building a strong company through personality and corporate soul ent://SD_ILS/0/SD_ILS:13261 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kunde, Jesper<br/>2002<br/>ISBN&#160;9780273661115<br/> Marketing ent://SD_ILS/0/SD_ILS:15360 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071151221<br/> Creating and dominating new markets ent://SD_ILS/0/SD_ILS:15533 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Meyer, Peter<br/>2002<br/>ISBN&#160;9780814406786<br/> Welcome to the creative age : ananas, business and the death of marketing ent://SD_ILS/0/SD_ILS:16136 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Earls, Mark<br/>This book shows how the new philosophy can be used to solve traditional marketing problems.<br/>2002<br/>ISBN&#160;9780470844991<br/> Project marketing ent://SD_ILS/0/SD_ILS:17218 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cova, Bernard&#160;Ghauri, Pervez&#160;Salle, Robert<br/>2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780471486640<br/> Being the shopper ent://SD_ILS/0/SD_ILS:17306 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Lempert, Phil<br/>2002<br/>ISBN&#160;9780471151357<br/> Market LEader:Course Book ent://SD_ILS/0/SD_ILS:21772 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cotton, David&#160;Falvey, David&#160;Kent, Simon<br/>2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780582507203<br/> Viral Marketing ent://SD_ILS/0/SD_ILS:22704 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Goldsmith, Russel<br/>2002<br/>ISBN&#160;9780273659051<br/> Menjadi usahawan ent://SD_ILS/0/SD_ILS:23173 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Zafir Mohd. Makhbul<br/>2002<br/>ISBN&#160;9789831921685<br/> Project marketing = beyond competitive bidding ent://SD_ILS/0/SD_ILS:28729 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cova, Bernard&#160;Ghauri, Pervez&#160;Salle, Robert<br/>2002<br/>ISBN&#160;9780471486640<br/> Guerrilla publicity : hundreds of sure-fine tactics to get maximum sales for minimum dollars ent://SD_ILS/0/SD_ILS:29877 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Levinson, Jay Conrad&#160;Frishman, Rick&#160;Lublin, Jill<br/>2002<br/>ISBN&#160;9781580626828<br/> Marketing moves : a new approach to profits, growth, and renewal ent://SD_ILS/0/SD_ILS:98434 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Kotler, Philip&#160;Jain, Dipak C.&#160;Maesincee, Suvit<br/>2002<br/>ISBN&#160;9781578516001<br/> Marketing : the one-semester introduction ent://SD_ILS/0/SD_ILS:42641 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Lancaster, Geoffrey A.<br/>2002<br/>ISBN&#160;9780750643818<br/> Purple cow : transform your business by being remarkable ent://SD_ILS/0/SD_ILS:47901 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Godin, Seth<br/>2002<br/>ISBN&#160;9780141016405<br/> Basic Marketing research: applications to contemporary issues ent://SD_ILS/0/SD_ILS:149587 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Malhotra, Naresh K<br/>2002<br/>ISBN&#160;9780133768565<br/> Make marketing work for you ent://SD_ILS/0/SD_ILS:3794 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Stone, Phil<br/>2001<br/>ISBN&#160;9781857036947<br/> How to build a profiteble network: developing the contacts for better personal and business results ent://SD_ILS/0/SD_ILS:4239 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Halsall, Ian L.<br/>2001<br/>Perpustakaan Lembah Pantai<br/>ISBN&#160;9789832282358<br/> How to mind-read your customers ent://SD_ILS/0/SD_ILS:5769 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Snyder, David P.<br/>2001<br/>ISBN&#160;9780814405994<br/> The art of marketing : Successful advertising (Volume 4) ent://SD_ILS/0/SD_ILS:30568 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Farbey, A D<br/>2001<br/>Perpustakaan Kuala Lumpur<br/> Marketing : creating and keeping customers in an e-commerce world ent://SD_ILS/0/SD_ILS:11197 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Zikmund, William C.&#160;Amico, Michael D.<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780324028119<br/> The art of marketing (Volume 7) ent://SD_ILS/0/SD_ILS:12494 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Randall, Geoffrey<br/>2001<br/>ISBN&#160;9788124202197<br/> The art of marketing (Volume 5) ent://SD_ILS/0/SD_ILS:12496 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Morse, Stephen&#160;Woodcock, Neil&#160;Machtynger, Liz<br/>2001<br/>ISBN&#160;9788124202197<br/> The art of marketing : volume 9 a guide to web marketing. ent://SD_ILS/0/SD_ILS:12497 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Davis, Judy<br/>2001<br/>ISBN&#160;9788124202197<br/> Asas pengurusan perniagaan ent://SD_ILS/0/SD_ILS:14299 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Abu Bakar Hamed&#160;Rusmala Mohd Daud&#160;Siti Nabiha Abdul Khalid<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9789839559453<br/> Brands manners : How to create the self-confident organisation to live the brand ent://SD_ILS/0/SD_ILS:14424 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Pringle, Hamish&#160;Gordon, William<br/>2001<br/>ISBN&#160;9780471496069<br/> Emotion Marketing : the hallmark way of winning customers for life ent://SD_ILS/0/SD_ILS:15395 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Robinette, Scott&#160;Brand, Claire&#160;Lenz, Vicki<br/>This book provides business readers with their first in-depth analysis of hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. It describes original emotion marketing principles and techniques that we can put to work in our company. It tells about the power of caring and how it provides the missing ink between customer satisfaction and customer loyalty.<br/>2001<br/>ISBN&#160;9780071364140<br/> Marketing : Critical perspectives on business and management ent://SD_ILS/0/SD_ILS:16342 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780415213974<br/> Essentials of marketing : Second Edition ent://SD_ILS/0/SD_ILS:16857 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Blythe, Jim<br/>2001<br/>ISBN&#160;9780273646679<br/> Buyer behaviour implications for marketing ent://SD_ILS/0/SD_ILS:16963 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Poulos, Minas<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780733908620<br/> Marketing of high-technology products and innovations ent://SD_ILS/0/SD_ILS:16964 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Mohr, Jakki<br/>2001<br/>ISBN&#160;9780130136060<br/> One-day MBA in marketing ent://SD_ILS/0/SD_ILS:16972 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Muckian, Michael<br/>2001<br/>ISBN&#160;9780735202078<br/> Selling the invisible ent://SD_ILS/0/SD_ILS:17082 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Beckwith, Harry<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781587990663<br/> Marketing : Critical perspectives on business and management ent://SD_ILS/0/SD_ILS:18221 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780415213981<br/> Marketing : critical perspectives on business and management volume III ent://SD_ILS/0/SD_ILS:18273 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780415213998<br/> Marketing : Critical perspectives on business and management volume IV ent://SD_ILS/0/SD_ILS:18274 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780415214001<br/> Marketing : Critical perspectives on business and management volume v ent://SD_ILS/0/SD_ILS:18275 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780415249881<br/> The art of marketing : International marketing (Volume 2) ent://SD_ILS/0/SD_ILS:20243 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Lewis , Keith&#160;Housden, Matthew<br/>2001<br/>ISBN&#160;9788124202197<br/> The art of marketing : Creative marketing communications (Volume 3) ent://SD_ILS/0/SD_ILS:20335 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Yadin, Daniel<br/>2001<br/>ISBN&#160;9788124202197<br/> Harvard business review on marketing ent://SD_ILS/0/SD_ILS:21454 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781578518043<br/> Cases in marketing: A Malaysian perspective ent://SD_ILS/0/SD_ILS:22058 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Mohammad Saeed<br/>2001<br/>ISBN&#160;9789839236743<br/> Marketing Principles and Practice ent://SD_ILS/0/SD_ILS:22408 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Adcock, Dennis&#160;Halborg, Al&#160;Ross, Caroline<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780273646778<br/> Effective Marketing ent://SD_ILS/0/SD_ILS:28223 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Hingston , Peter<br/>2001<br/>ISBN&#160;9780751314120<br/> Essential of services marketing: concepts, strategies &amp; cases ent://SD_ILS/0/SD_ILS:149609 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Hoffman, K.Ponglas&#160;Bateson, John E.G.<br/>2001<br/>ISBN&#160;9780030288920<br/> The anatomy of buzz: how to create word-of-mouth marketing ent://SD_ILS/0/SD_ILS:54904 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Rosen, Emanuel<br/>2000<br/>ISBN&#160;9780385496681<br/> Unleashing the ideavirus ent://SD_ILS/0/SD_ILS:3791 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Godin, Seth<br/>2000<br/>Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN&#160;9780743220651<br/> Marketing strategy and management ent://SD_ILS/0/SD_ILS:5184 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Baker, Michael J.<br/>2000<br/>ISBN&#160;9780333748558<br/> E-marketing strategy ent://SD_ILS/0/SD_ILS:7137 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Chaston, Ian<br/>2000<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780077097530<br/> Money-tree marketing : innovative secrets that will double your small-business profits in 90 days or less ent://SD_ILS/0/SD_ILS:7886 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Bishop, Patrick&#160;Bishop, Jennifer A.<br/>2000<br/>ISBN&#160;9780814470558<br/> Unleashing the ideavirus (Book) ent://SD_ILS/0/SD_ILS:32902 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Godin, Seth<br/>2000<br/>Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN&#160;9780970309907<br/> The marketing book ent://SD_ILS/0/SD_ILS:28762 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z 2000<br/>ISBN&#160;9788176490931<br/> Purchasing and supply chain management : Frameworks ent://SD_ILS/0/SD_ILS:98270 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Lysons, Kenneth&#160;Brittain, Paul<br/>2000<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul<br/>ISBN&#160;9780273646761<br/> Retail Management : Frameworks ent://SD_ILS/0/SD_ILS:98450 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Cox, Roger&#160;Brittain, Paul<br/>2000<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul<br/>ISBN&#160;9780273634287<br/> The new marketing manifesto : the 12 rules for bulding successful brands in the 21st century ent://SD_ILS/0/SD_ILS:45505 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Grant, John<br/>2000<br/>ISBN&#160;9781587990243<br/> World's best known marketing secret : building your business with word of mouth marketing ent://SD_ILS/0/SD_ILS:112973 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Misner, Ivan R. 1956-<br/>2000<br/>ISBN&#160;9781885167378<br/> The wave 4 way to building your downline ent://SD_ILS/0/SD_ILS:129567 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Poe, Richard<br/>2000<br/>ISBN&#160;9780761522133<br/> Guerrilla saving ent://SD_ILS/0/SD_ILS:153234 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Levinson, Jay Conrad&#160;Tyler, Kathryn<br/>2000<br/>ISBN&#160;9780471345428<br/> Everything you need to know about marketing ent://SD_ILS/0/SD_ILS:112977 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Forsyth, Patrick<br/>1999<br/>ISBN&#160;9780749429836<br/> Pemasaran sebagai suatu kerjaya : ke arah pemasaran berjaya ent://SD_ILS/0/SD_ILS:73501 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Fletcher, Tony&#160;Russel-Jones, Neil<br/>1999<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9789831362686<br/> Ice to the eskimos : how to market a product nobody wants ent://SD_ILS/0/SD_ILS:118870 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Spoelstra, Jon<br/>1997<br/>ISBN&#160;9780887308512<br/> Pure selling the basic ent://SD_ILS/0/SD_ILS:30280 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Vanwyck, Wayne<br/>1996<br/>ISBN&#160;9789839214901<br/> Prinsip pemasaran : Teori &amp; praktis ent://SD_ILS/0/SD_ILS:160 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Ibrahim Abdul Hamid<br/>1990<br/>ISBN&#160;9789839559156<br/> The art of closing and deal ent://SD_ILS/0/SD_ILS:129369 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Pickens, James W.<br/>1989<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul<br/>ISBN&#160;9781863500067<br/> Sun Tzu Strategies for marketing : 12 essential principles for winning the war for customers ent://SD_ILS/0/SD_ILS:31813 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Michaelson, Gerald A.&#160;Michaelson, Steven W.<br/>ISBN&#160;9780071427319<br/> Contemporary Marketing 2002 ent://SD_ILS/0/SD_ILS:26326 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z Boone, Louise E&#160;Kurtz, David L.<br/>ISBN&#160;9780030351723<br/> Marketing : a complete guide in picture ent://SD_ILS/0/SD_ILS:42646 2025-03-24T11:40:43Z 2025-03-24T11:40:43Z McDonald, Malcolm<br/>ISBN&#160;9780750661980<br/>