Search Results for Broadcast advertisingSirsiDynix Enterprisehttp://kllibrary.dbkl.gov.my/client/en_US/pkl/pkl/qu$003dBroadcast$002badvertising$0026ps$003d300?2025-12-08T16:22:45ZTRUE STORY : How to Combine Story and Action to Transform Your Business /​ent://SD_ILS/0/SD_ILS:2877502025-12-08T16:22:45Z2025-12-08T16:22:45ZMontague, Ty, author.<br/>Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story, one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies, from small start-ups to global conglomerates, organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses.<br/>2013<br/>Pustaka KL @ Keramat<br/>ISBN 9781422170687<br/>Media selling : television, print, internet, radioent://SD_ILS/0/SD_ILS:1327712025-12-08T16:22:45Z2025-12-08T16:22:45ZWarner, Charles 1932-<br/>2009<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9781405158398<br/>Copywriting for the electronic media - A practical guideent://SD_ILS/0/SD_ILS:263252025-12-08T16:22:45Z2025-12-08T16:22:45ZMeeske, Milan D<br/>2003<br/>ISBN 9780534526603<br/>Net words : creating high-impact online copyent://SD_ILS/0/SD_ILS:97722025-12-08T16:22:45Z2025-12-08T16:22:45ZUsborne, Nick<br/>This book explains what works and what does't and how to create copy for websites, enews letters, and email campaigns designed to differentiate your business from online competitors, increase sales and other key customer actions, build customer loyalty and increase word of mouth and improve customer service through being more personal<br/>2002<br/>ISBN 9780071380393<br/>