Search Results for Marketing - Social aspects - Narrowed by: 2011SirsiDynix Enterprisehttp://kllibrary.dbkl.gov.my/client/en_US/pkl/pkl/qu$003dMarketing$002b-$002bSocial$002baspects$0026qf$003dPUBDATE$002509Publication$002bDate$0025092011$0025092011$0026ps$003d300?dt=list2025-04-26T14:23:49ZEngage! : the complete guide for brands & businesses to build, cultivate and measure success in the new web/c Brian Solis.ent://SD_ILS/0/SD_ILS:1464672025-04-26T14:23:49Z2025-04-26T14:23:49ZSolis, Brian<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781118003763<br/>301 ways to use social media to boost your marketingent://SD_ILS/0/SD_ILS:1464782025-04-26T14:23:49Z2025-04-26T14:23:49ZParker, Catherine, 1978-<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780071739047<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:1920272025-04-26T14:23:49Z2025-04-26T14:23:49ZMainwaring, Simon, 1967-<br/>2011<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780230110267<br/>Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and moreent://SD_ILS/0/SD_ILS:1675312025-04-26T14:23:49Z2025-04-26T14:23:49ZFunk, Tom, 1965-<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780313386268<br/>Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)ent://SD_ILS/0/SD_ILS:1677942025-04-26T14:23:49Z2025-04-26T14:23:49ZKerpen, Dave<br/>2011<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Gombak Setia Perpustakaan Jabatan<br/>ISBN 9780071762342<br/>Start something that mattersent://SD_ILS/0/SD_ILS:1726952025-04-26T14:23:49Z2025-04-26T14:23:49ZMycoskie, Blake<br/>Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values.<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781400069187<br/>Pre-commerce : how companies and customers are transforming business togetherent://SD_ILS/0/SD_ILS:1752572025-04-26T14:23:49Z2025-04-26T14:23:49ZPearson, Bob, 1962- Zehr, Dan<br/>2011<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780470928448<br/>Everywhere : comprehensive digital business strategy for the social media eraent://SD_ILS/0/SD_ILS:1753242025-04-26T14:23:49Z2025-04-26T14:23:49ZWeber, Larry.<br/>2011<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780470651704<br/>Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationshipsent://SD_ILS/0/SD_ILS:1473082025-04-26T14:23:49Z2025-04-26T14:23:49ZGillin, Paul. Schwartzman, Eric<br/>"The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc"--<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780470639337<br/>Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)ent://SD_ILS/0/SD_ILS:2873252025-04-26T14:23:49Z2025-04-26T14:23:49ZKerpen, Dave<br/>2011<br/>Pustaka KL @ Keramat<br/>ISBN 9780071813723<br/>